Soul Scent

Custom Car Air Fresheners · Australia

Custom car air fresheners You choose the scent. You change it whenever you like.

Most air fresheners come scented at the factory and that is the end of the conversation. Ours arrive ready to be re-scented with whichever of our seventeen oils you prefer — and re-scented again, differently, whenever you want something else.

What we mean by custom

Customisation here is the fragrance, not the artwork. You choose your piece from more than 130 existing designs, then choose which of our seventeen re-scenting oils goes on it, and how much. When it fades you re-scent it — same fragrance, or a different one.

We do not currently print custom artwork, logos or personal photographs onto fresheners. If that is what you need, we are not the right supplier and we would rather say so here than after you have ordered.

130+Designs
to start from
17Fragrances
to choose from
2–5Drops per side
you set the strength
25+Bulk orders
for events and groups

Two decisions

How to personalise your scent

A piece you like, a fragrance you chose, at a strength you set. That is the whole of it.

  1. Choose the piece

    More than 130 designs across crosses, icons, scripture and statements. This is the part you will look at every day, so pick it for that rather than for the scent it happens to arrive with.

  2. Choose the fragrance

    Seventeen re-scenting oils, from cold and clean through to warm and resinous. Any oil works on any piece, so the two decisions are entirely independent of each other.

  3. Set the strength

    Three to five drops per side is the usual guide. Two is plenty for a small cabin or a sensitive nose. This is the part no factory-scented freshener lets you control.

  4. Change it whenever you want

    Re-scent with the same oil to keep it consistent, or switch to something else entirely once the previous scent has faded out. The piece stays; the fragrance is yours to reconsider.

Build a combination

01 What is it for?

02 What should it smell like?

Pick one from each

Two choices and we will point you at a starting combination.

Browse designs →

Before it reaches you

Our design process

Every design starts with the image rather than the scent. The imagery is drawn from Christian and Orthodox tradition — crosses, icons, scripture — and each one is chosen deliberately rather than assembled from stock artwork.

From there it is a question of reproduction. The piece has to hold fine detail on an absorbent material that will later be saturated with oil, repeatedly, for as long as you keep it. That constraint shapes the material and the print more than anything aesthetic does.

What we do not do is print to order. Designs are released as a range, and there are more than 130 of them precisely so that choosing feels like choosing rather than settling. If a piece sells out, it is because it sold out.

See all designs

The material matters

A freshener that will be re-scented dozens of times has to survive being wet, dried and wet again without the print degrading or the card warping.

That is the difference between something built to be refreshed and something built to be used once and discarded.

The case for it

Why choose a custom scent

The argument is not that a chosen scent smells better than an assigned one. It is that you are the only person who knows what you want to be sitting in.

A car is a small, sealed, often hot space, and fragrance behaves differently in it than anywhere else. What is pleasant on a shelf can be overwhelming by the time you reach the motorway. Being able to set the amount yourself — two drops rather than five — solves the single most common complaint people have about car fragrance, and no pre-scented product can offer it.

There is also the matter of changing your mind. Tastes shift with the season. Something clean and cool suits an Australian summer; something warmer suits the months either side of it. When the fragrance is separate from the object, that is a two-minute adjustment rather than a new purchase.

And it means the piece itself stops being disposable. You bought it because you liked the design. There is no reason for it to end up in a bin because a fragrance ran out.

  • Re-scenting oils are concentrated fragrance oils for application to your air freshener — not for use on skin, body or hair.
  • Keep the bottle out of reach of children and pets, and store it upright somewhere cool.
  • Keep oil off dashboards, screens, leather, vinyl and trim, as it can discolour some surfaces over time.
  • Anything hanging from a rear-view mirror must not obstruct your view of the road. Requirements vary between Australian states and territories.

Seventeen oils

Our fragrance options

Grouped by family, because most people already know which family they belong to — they have just never had to put it that way.

Family 01

Fresh & cool

Black Ice · Ocean · Ice Spring · New Car

Cold, clean and unsweetened. Black Ice is the sharpest; Ice Spring is the same idea with more air around it. Ocean and New Car are the neutral options, and the ones to choose for a car you share or drive for work.

Family 02

Fruity & bright

Watermelon · Strawberry · Grape · Blueberry · Honey Peach · Honey Melon

The most immediately noticeable family, and the one passengers comment on. Honey Peach and Honey Melon sit softer and rounder than the rest. Fruit reads strong in a small cabin, so start at two drops per side.

Family 03

Sweet & creamy

Vanilla · Coconut · Strawberry Cream · Bubblegum

Warm and comforting rather than sharp. Vanilla is the most forgiving fragrance in the range and the one to try if air fresheners usually give you a headache. Bubblegum is the playful end of it.

Family 04

Floral, woody & resinous

Jasmine · Sandalwood · Livani

The closest the range gets to fine fragrance. Jasmine is properly floral without being soapy. Sandalwood is dry warm wood. Livani is church incense — resinous and quiet, and unlike anything else in car fragrance.

Re-Scenting Oil - Strawberry Cream

Strawberry Cream

$4.99 In stock
View →
Shop the re-scenting oils
Buy 2 get 1 free Free shipping over $45 Afterpay & Zip

Events and groups

Bulk orders for events and groups

Bulk ordering is available for churches, retail stores and events. Get in touch and we will work out quantities, scents and timing with you.

Churches & parishes

Feast days, name days, baptisms and parish fundraising. The Orthodox icon range is the natural fit, and a single scent across the order keeps it simple.

Events & gifting

Weddings, christenings, milestones and corporate gifts. Something guests will actually use daily rather than admire once and put in a drawer.

Retail & wholesale

Stockists and retail stores. Mixed designs and scents across an order are fine — get in touch and we will put together what suits your shelf.

I needed 25 car fresheners in 1 day and coincidentally the team had just landed in my state. It seems it was meant to be! They are so beautiful and they were the perfect gift. Olivia N.

Bulk enquiries

Tell us the quantity, the occasion and when you need it by.

Contact us

Need to know

Frequently asked questions

Can I put my own logo or photo on an air freshener?

No. Custom printed artwork, logos and personal photographs are not currently available. Customisation with Soul Scent means choosing the fragrance and its strength, and choosing from more than 130 existing designs. If you need printed branding, we are not the right supplier.

What does a custom car air freshener mean here?

It means you decide what it smells like. You choose the design from the existing range, choose which of the seventeen re-scenting oils goes on it, and decide how many drops to use. When the scent fades you re-apply — the same fragrance or a different one.

Can I choose a different scent for each freshener?

Yes. Any oil works on any piece, and there is nothing stopping you running one scent in one car and something else in another. Mixed scents across a bulk order are also fine.

How do I change the scent on an air freshener I already have?

Let the existing fragrance fade out first, then apply three to five drops of the new oil to one side, wait a few minutes for it to absorb, flip and repeat. Applying a new scent over the remains of a different one gives you a blend of the two rather than a clean change.

Do you offer bulk orders?

Yes. Bulk ordering is available for churches, retail stores and events. Get in touch with the quantity, the occasion and your timing, and we will work out the details with you.

How much does it cost to customise a scent?

A bottle of re-scenting oil is $4.99, with Buy 2 Get 1 Free applied at checkout. Free shipping starts at $45. One bottle refreshes a piece repeatedly, so the ongoing cost of changing scents is small.

Buy 2, get 1 free

Choose the design. Choose the scent.

More than 130 designs and seventeen fragrances, in whatever combination suits you. Change your mind as often as you like.

Start with the designs
Free shipping over $45 Afterpay & Zip Bulk orders welcome

Soul Scent. This page is published by Soul Scent. Pricing, availability, shipping thresholds and promotional terms are current at the time of publication and may change without notice.

Custom printed artwork, logos and personal photographs are not currently offered. Customisation refers to fragrance selection and strength.

Fragrance longevity varies with airflow, temperature and conditions of use. Re-scenting oils are for application to your air freshener only and are not intended for use on skin, body or hair.

Requirements regarding obstruction of a driver's view vary between Australian states and territories. Consult the road rules applicable where you drive.